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Desde el principio decidimos crear relojes clásicos suizos a precios
atractivos. Teníamos treinta y pocos años, nos acabábamos de casar y
apenas teníamos bienes. No nos podíamos quejar de nuestros sueldos,
pero no era posible que pudiéramos permitirnos un reloj de 15.000 CHF.
Pero, de todos modos, seguíamos interesados en relojes suizos bellos y
de alta calidad. Por lo tanto, éramos nuestro propio consumidor
potencial. Es importante señalar que Frédérique Constant sigue teniendo
exactamente el mismo concepto y el mismo posicionamiento, que confirman
nuestra creencia en el concepto y el modelo empresarial originales.
Geneva, 12th June 2008: During the prize-giving ceremony, the Frédérique Constant brand announced the name of the joint winners of the second Passion Awards. "Live your passion!" For the watchmakers at Frédérique Constant, this remains a fundamental factor in the success of any company. Armed with this conviction, the manufacture decided to encourage achievements of passionate men and women who have been able to develop their ideas, moving quickly from an innovative concept to a fast-expanding company.
Geneva, June 12th 2008: Frédérique Constant donates a cheque of 50’000.00 CHF to the International Children’s Heart Foundation through its International Charity Advertising Campaign
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